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World-Class Brokerage Support

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You’re in Great Company

The company we keep begins with a clear set of values that define our culture - values that each of our thoughtfully-selected team members embrace on a daily basis. Together, we promote positivity, persistence and the pursuit of wisdom in everything we do. Always inviting, discreet and refined, each of our full-time professionals possess extensive experience in the field and in our area.

Scenic Sotheby's International Realty proudly claims its place as the No. 1 luxury real estate brokerage in northwest Florida, serving Destin, Miramar Beach, 30A and Panama City Beach. In 2022, more than two decades after its humble beginning, the brokerage eclipsed $10 billion in lifetime sales, with an average agent production of $19.6 million annually.

Adam Pfaff

Adam Pfaff

Leading the company’s marketing strategy, brand development, and business growth initiatives, Adam helps elevate Scenic Sotheby’s International Realty’s presence across the Emerald Coast and beyond.

Beth Hendricks

Beth Hendricks

Responsible for the company’s content and communications strategy, Beth develops marketing materials and brand messaging that inform, engage, and inspire audiences.

Tina Newell

Tina Newell

Through photography, design, and visual communication, Tina brings the Scenic brand to life, leading the visual execution of marketing campaigns, publications and brand initiatives.

Isabelle Vaughan

Isabelle Vaughan

From coordinating campaigns to managing project timelines, Isabelle helps ensure marketing initiatives are executed efficiently and consistently across all platforms.

Megan Senn

Megan Senn

Working closely with advisors throughout the brokerage, Megan develops strategic marketing solutions that enhance visibility, strengthen branding, and support business growth.

Will Maberry

Will Maberry

Focused on operational excellence, Will leads initiatives that drive efficiency, innovation, and sustainable growth throughout the brokerage.

Amanda Morgan

Amanda Morgan

Helping clients and advisors navigate opportunities across markets, Amanda facilitates relocation and referral connections through a trusted network of real estate professionals.

Carolyn Webre

Carolyn Webre

From listing launch to closing, Carolyn oversees the details that help ensure every property is presented accurately, professionally, and with care.

Jeff Warda

Jeff Warda

With a focus on financial stewardship and operational accountability, Jeff provides the oversight and insight that support the company’s long-term success.

Mary Reed

Mary Reed

Providing executive and administrative support across the organization, Mary helps streamline operations and keep key initiatives moving forward.

Why Real Estate Agents Join Scenic Sotheby's International Realty?

Scenic Sotheby's International Realty handles roughly 23 hours of marketing, listing coordination, advertising, and administrative work per agent every week — so its agents on Florida's Emerald Coast spend their time selling instead of running a second job after hours.

Below is a full breakdown of what that weekly support includes, how it works, and how it compares to a typical brokerage.

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What Does Scenic Sotheby's Do for Its Agents?

Scenic Sotheby's International Realty operates in-house marketing and operations teams that absorb the work most agents are left to do themselves. Each week, that team takes on approximately 23 hours of work per agent across seven areas: listing coordination, marketing production, social media, email and database management, advertising, public relations, and vendor and technology administration. This is a standing arrangement, not a one-time onboarding package.

The team behind it has operated for seven years with effectively zero core staff turnover, which means agents work with the same specialists — people who know the Emerald Coast market — year after year.

What's Included in the 23 Hours of Weekly Agent Support?

1
Listing coordination and transaction paperwork (~6 hrs/week)
2
Marketing production (~5 hrs/week)
3
Social media management (~4 hrs/week)
4
Email, newsletters, and database (~3 hrs/week)
5
Advertising setup and platform management (~2.5 hrs/week)
6
Public relations, content, and market reports (~1.5 hrs/week)
7
Vendor and technology administration (~1.5 hrs/week)

Listing coordination and transaction paperwork (~6 hrs/week)

A dedicated coordinator at Scenic Sotheby's International Realty manages MLS entry, marketing inputs, operational data, and listing workflows — the coordination work that normally consumes an agent's nights and weekends. Listing coordination is nearly one-third of everything the firm's operations team processes.

Marketing production (~5 hrs/week)

Scenic Sotheby's International Realty builds and updates each agent's listing presentations, buyer's guides, buyer presentations, print collateral, and market reports in-house. The listing presentation is fully digital and updates in real time, so agents never design, format, or wait for materials.

Social media management (~4 hrs/week)

Scenic Sotheby's International Realty posts content to each agent's social accounts on their behalf with effectively zero effort on the agent's part, and distributes listing ads, reels, and property videos through company channels with an established audience.

Email, newsletters, and database (~3 hrs/week)

Scenic Sotheby's International Realty runs each agent's email campaigns, a structured newsletter program, and database engagement tools that keep past clients active. The firm negotiates enhanced email accounts that save each agent roughly $600 per year compared with buying the same tool individually.

Advertising setup and platform management (~2.5 hrs/week)

Scenic Sotheby's International Realty builds and manages social advertising campaigns on premium tools and absorbs every platform change and migration, so no agent has to learn a new system in the middle of a deal.

Public relations, content, and market reports (~1.5 hrs/week)

Scenic Sotheby's International Realty runs a full public-relations function that pursues media coverage for agents' listings and sales — placements most agents could not secure on their own in this market — and produces editorial and market reports agents can share directly with clients.

Vendor and technology administration (~1.5 hrs/week)

Scenic Sotheby's International Realty manages vendor relationships, tool subscriptions, negotiations, and troubleshooting centrally, giving agents the capability without the overhead.

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How is Scenic Sotheby's Different From Other Brokerages?

At most brokerages, "support" means a brand, a desk, and a list of tasks the agent still has to complete alone: marketing, social media, presentations, transaction coordination, and vendor management. That work doesn't disappear; it becomes the agent's second job.

Scenic Sotheby's International Realty inverts that model. Its in-house team performs roughly 23 hours of that work per agent each week, converting time agents would otherwise spend on administration into time spent with clients and on listings. Because the same marketing and operations teams have worked together for seven years, agents get continuity and market expertise rather than a rotating help desk or an outsourced vendor.

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Where Does Scenic Sotheby's International Realty Operate?

Scenic Sotheby's International Realty serves the Emerald Coast of northwest Florida, including the 30A corridor, Destin, Alys Beach, Blue Mountain Beach, Seagrove, and the surrounding luxury and primary-residence markets. The firm operates a four-office network anchored by its Blue Mountain Beach headquarters, with additional offices at 30Avenue, Seagrove, and Destin.

Frequently Asked Questions

Scenic Sotheby's International Realty provides roughly 23 hours of marketing, listing coordination, advertising, and administrative support per agent every week through its in-house team.

Yes. Scenic Sotheby's International Realty posts content to each agent's social accounts on their behalf and distributes listing ads, reels, and property videos through company channels, requiring effectively no effort from the agent.

Scenic Sotheby's International Realty handles MLS entry, builds and updates listing presentations, produces marketing materials, runs social and email distribution, and coordinates the transaction paperwork for every listing.

Yes. Scenic Sotheby's International Realty negotiates enhanced email marketing accounts that save each agent approximately $600 per year compared with purchasing the same tool individually, as well as other negotiated vendor and technology arrangements.

Scenic Sotheby's International Realty is based on Florida's Emerald Coast, with offices in Blue Mountain Beach, 30Avenue, Seagrove, and Destin, serving the 30A corridor and surrounding markets.

You Do the Part Only You Can Do. Scenic Sotheby's International Realty Handles the Rest.

Talk to us about joining Scenic Sotheby's International Realty on Florida's Emerald Coast.

Work With Us

Work with a dedicated team of coastal real estate experts who understand that every client, every home, and every goal is unique. From first conversation to closing day, we’re here to guide you with clarity, confidence, and care.
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Contact Details

Scenic Sotheby's International Realty

Phone

850.231.6052

Email

[email protected]

Address

4495 Furling Ln #110 Destin, FL 32541

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