When you choose Scenic Sotheby’s International Realty, you are immediately associated with a nearly 300-year legacy of luxury and exclusivity defined by the name “Sotheby’s.” Not long after you partner with us, you’ll discover your “Sotheby’s International Realty moment,” – a moment you realize a door was opened for you simply by virtue of your association with our brand. Only one real estate brand gives you the feeling you’ve left the ordinary world and arrived somewhere exceptional. Like no other real estate brand, Sotheby’s International Realty® resonates with consumers who refuse to compromise on the experience, because – quite simply – nothing compares.
We don’t want to be the biggest real estate company – just the best – which is why we’re so discerning about who we partner with. That said, who better to trust than our own agents when it comes to recognizing peers who fit our ideal agent profile and could benefit from our tools and resources? Helping agents like you – who have already achieved success – take their business to the next level is what we’re all about.
There is no better testament to the strength of our culture of collaboration than the volume of Scenic Sotheby’s International Realty listings sold in-house. Listings sold without ever leaving our brokerage account for more than one-third of our sales volume. We are not in competition with one another; rather, we are able to advance together toward common goals.
The Sotheby’s International Realty brand maintains a presence in the world’s most desirable markets with more than 1,000 offices that represent luxury properties across the globe. These markets act as catalysts in generating sales traffic for one another. Our referral network augments the deep personal networks of our 25,000-plus sales associates, enabling you to act as a true global real estate advisor for your customers, with the connections to help them buy and sell with the same level of service virtually anywhere in the world.
Facebook, Inman and Architectural Digest, along with other leading media voices the world over, actively seek to partner with the Sotheby’s International Realty brand. Opportunities to present our most exemplary listings on the world stage deliver unparalleled exposure for properties right here on the Emerald Coast. This local-to-global media mix puts our agents in front of targeted readers of esteemed publications like The New York Times and The Wall Street Journal.
Our industry-leading online presence and sophisticated reporting tools combine to deliver measurable results for you and your sellers. While many of our competitors rely solely on the MLS, the Sotheby’s International Realty brand sets the standard for reaching the world’s most authoritative news, lifestyle and financial voices as well as real estate-centric websites with information, high-resolution photography, property videos, and when available, 3D and Virtual Reality tours. SothebysRealty.com averages nearly four million monthly visits – more than half from outside the United States.
Our dedicated marketing department has curated a collection of multimedia property marketing plans that objectively deliver results for listings at all price points. These plans are never more than one mouse click away and can be executed in at most 72 hours from receipt of professional photography and completion of the property description, prepared by our professional in-house journalist at each plan level. Each plan is presented in its own brochure that can be paired with our listing presentation materials in both professional print and digital formats. Even when presenting our company-included “Scenic” plan, rest assured our baseline marketing is superior to our competitors’ top line.
When you affiliate with Scenic Sotheby’s International Realty, we invest in the development of your personal business. A nationally-recognized speaker who spent a decade leading a real estate team ranked Top 50 in the nation, our COO Wes Madden will work with you to establish actionable business plans and sales goals – and then provide the ongoing training needed to achieve them. Proprietary tools like our “Blueprint Tracker” report on key performance indicators like your sales goal pacing and marketing return-on-investment in real time. Because we partner with you in business, we help keep you current on the latest tools and trends, as well as movements in the market and industry in general to set you up for success.
Our dedicated marketing department invests countless hours developing content unique to Scenic Sotheby’s International Realty, featured on your customized lead capture website, linked to from carefully curated email marketing pieces, and presented in exclusive publications such as Niche, Scenic Life and our quarterly market reports. This personalized content can be delivered to your contacts across multiple mediums – including social media – automatically on your behalf, without you ever having to lift a finger.
Our in-house support staff enhances your every real estate experience. Skilled employees and virtual assistants are here to make your life easier. From world-class marketing initiatives to global communication management, we deliver luxury service for all price points and production levels. Many agents who make the move to Scenic Sotheby’s International Realty find they don’t need to hire their own assistant. Those with existing assistants find they are freed up to focus on more sales-related tasks and fewer administrative and marketing projects.
We know change can be uncertain and the timing may never seem right, but we want to assure you that we’ve thought of every detail to make onboarding with us an exciting, stress-free process. Our director of operations and 16-year company veteran Will Maberry serves as your dedicated onboarding liaison. Using a tried-and-true system, Will manages the myriad facets of your transition, from migrating email and contacts to providing step-by-step systems and process training, so you can do what you do best: Help customers buy and sell real estate. Consider it “business as usual,” while benefiting from the best of Scenic Sotheby’s International Realty from day one.
At Scenic Sotheby’s International Realty, we consider ourselves family. Our ultimate goal is for our team members to make more time for what matters most – their families – by leveraging our systems and tools to become more effective salespeople. One more way we take care of our family is by providing something few brokerages in North America do – group health coverage plans. Many of our current team members are saving thousands of dollars each year for what is in many cases superior coverage encompassing medical, dental, vision, life and accident.