Luxury on The Emerald Coast

Sotheby’s has invested more than 275 years in transforming a tradition of service into a brand whose trusted name has come to represent luxury around the world. Our name alone opens the most prestigious doors, creating opportunities and connecting affluent sellers and buyers worldwide. Known for curating the world’s most precious possessions, the same care and expertise is given to your property when you list with us.

We maintain the highest standards for affiliating with Global Real Estate Advisors. Based on individual sales volume, our brand boasts 50 of the top 250 Global Real Estate Advisors in the nation — more than any other company. Our Global Real Estate Advisors are five times more productive, ranking in the top 10 in the U.S. for average agent productivity, and garnering sales prices 138% greater than average from Destin to Rosemary Beach. For this reason, we are the undisputed market leader — for the past seven years in a row.

Network referrals account for more than $300 million of our business. Our in-house referral department interfaces with 26,000 Sotheby’s International Realty Global Real Estate Advisors in the world’s most desirable destinations, including 81 countries and territories. Along with dedicated representatives at 90 Sotheby’s auction house locations, our network generated more than $5.2 billion in annual referral volume.

Sotheby’s International Realty reaches more consumers than any other brand. The most respected media voices in the world choose to partner with us: The New York Times, Facebook, The Wall Street Journal, Apple, Architectural Digest, Bloomberg and more. Leveraging these partnerships and showcasing our exquisite properties, the Sotheby’s International Realty media plan reaches potential buyers with the same clear message: Visit sothebysrealty.com.

Our brand has the #1 luxury real estate website in the world – sothebysrealty.com. On average, the Webby Award winning site generates more than four million monthly visits and more than 14.8 million page views. Our brand connects with more than one million followers across multiple social networks, including YouTube, where we are the most-viewed and most-subscribed- to real estate channel. Our exclusive relationship with Facebook creates dynamic marketing opportunities other companies simply cannot offer.

From postcards and brochures to ads and proprietary publications, our print advertising reflects our brand’s emphasis on quality, artistic appreciation, and our modern approach to marketing the finest properties along the Emerald Coast. Niche – the exclusive, biannual publication of Scenic Sotheby’s International Realty – is mailed to more than 10,000 targeted real estate consumers with an additional 10,000 copies distributed in the area. In addition, our quarterly Market Report keeps customers up to date on market conditions.

While many of our competitors rely solely on the Multiple Listing Service to send their listings to a few distribution sites, the Sotheby’s International Realty brand sets the standard for reaching the world’s most authoritative news, lifestyle and financial channels as well as real estate-centric websites. We share information, high-resolution photography, property videos and, when available, 3D and virtual reality video for all our listings. Results are quantified using various analytics tools, including regular reports delivered directly to you.

Masterfully curated on a monthly basis for our buyers, our marketing department deploys industry-leading email marketing that drives traffic to our listings, editorial content and area events. Like clockwork, these are delivered to our company’s 130,000-plus customer contacts, highlighting featured listings, significant sales, local events, and more – driving traffic to scenicsir.com and our catalog of properties. Our messaging, including regular newsletters, Niche and Market Reports, garners customer engagement three times the industry average.

There is no greater testament to our collaborative culture than the number of listings our Global Real Estate Advisors sell in- house. Weekly sales meetings provide opportunities for promoting and matching buyers to new properties, many times before they ever hit the market. These in-house transactions account for one-third of our annual sales volume, more than any other local brokerage.

Our in-house marketing and support teams enhance the customer experience throughout the real estate journey. Expertly producing and executing world-class marketing initiatives tailored to our sellers' properties, our staff delivers a level of luxury service at all price points. The support staff coordinates and facilitates communication and virtual meeting spaces so our Global Real Estate Advisors can serve our clients anywhere around the globe.